BBC Worldwide’s new upmarket food and travel title Olive has formed a unique partnership with women’s website Handbag.com to provide a range of food content on the women’s website.The deal will see Olive play a major role in Handbag.com‘s food pages including monthly updated features such as Simple Suppers and Food in Season, as well… Continue reading BBC’s Olive Signs Content Deal With Handbag.com

The Times will this month underline its sponsorship of London Film Festival with an exclusive supplement and DVD, creating a 68-page guide to the event and giving readers a taste of more than 20 films.The special supplement, published in A5 format on Saturday 9 October, will feature interviews with major stars, actor and director profiles… Continue reading Times Backs Film Festival With Special Supplement

During September, a number of advertising forecasts for 2004 and 2005 were revised as solid recovery in Europe and the US kicked in. Carat, the world’s largest independent media agency network, grew its 2004 forecast from 5.3% to 5.7%, while 2005 was increased from 4.4% to 5.0%. The UK’s Advertising Association (AA) also revisited previous… Continue reading INSIGHTanalysis: Media Healthcheck – September 2004

DSL, the world’s most popular broadband technology, added more than 30 million global subscribers in the past year, taking the global total to 78 million. The growth in DSL subscribers, according to the latest data from industry analyst Point Topic, was more than double that of the other broadband access technologies in the same year.… Continue reading DSL Maintains Global Broadband Dominance

The rumours surrounding a merger between Channel Four and Five were given another boost when RTL boss and majority owner of Five said the group would be ‘prepared to go in to a minority position’ if the television broadcasters decided to team up. RTL, which owns two-thirds of Five and United Business Media, which owns… Continue reading RTL Expresses Interest In C4 and Five Merger

The UK marketing industry remains in an up-beat mood with sales expected to rise by a total of 8.5% over the coming year, according to new research from the Chartered Institute of Marketing.The latest Marketing Trends survey of more than 100 leading media professionals shows that marketers are confident they can achieve ambitious sales targets… Continue reading UK Marketers Up-Beat As Sales Continue To Rise

Classic FM has secured Sky as the exclusive sponsor of its daily drive-time show as part of wider brand marketing campaign recently launched by the satellite broadcaster.The six-figure deal will see Sky sponsor Drive-time with Mark Forrest for the next three months in a deal that marks the first partnership of its kind between the… Continue reading Classic FM Secures Sky For Drive-Time Sponsorship

BBC Worldwide has appointed Alix Tidmarsh as its new marketing director amid ongoing speculation that the Corporation’s commercial arm might be floated on the stock market or sold-off completely.The new role will see Tidmarsh, currently head of factual marketing, oversee BBC Worldwide’s company-wide marketing projects with responsibility for non-children’s television and consumer publishing-related projects, as… Continue reading BBC Worldwide Appoints New Marketing Director

Advertising trends appear to be a bit weaker than expected, says a new report from investment bank, Merrill Lynch. According to the latest US marketing and services update, conditions in this sector are however improving, despite growth being slower than anticipated when compared to the solid improvements in gross domestic product (GDP). Analyst, Lauren Rich… Continue reading Ad Trends Weaker Than Expected, Says Merrill Lynch

Although penetration is currently low, digital video recorders are a significant long term threat to television and in the future more advertising will be integrated into content or overlaid on top of programmes, said an analyst at the recent Merrill Lynch US media conference. This sentiment was echoed by a number of other key speakers… Continue reading DVRs Are A Hot Topic During Merrill Lynch Media Conference