Viacom Outdoor has launched a major bus advertising campaign to promote Transport For London and the Mayor’s commitment to bringing the Olympic Games to the capital in 2012.The ‘Back the bid’ campaign will see a fleet of 40 branded buses appear in London from the end of this month as part of a wide-ranging public… Continue reading Viacom Pushes London Olympic Bid With Bus Campaign

Channel 4 has signed a £55 million digital transmission deal that will allow it to launch a raft on new channels as it moves to strengthen its position in the face on increasing competition from multi-channel broadcasters.It is understood that the ten year deal with Luxembourg-based SES Global will allow Channel 4 to hire space… Continue reading Channel 4 Readies Itself For Analogue Switch-Off

Capital Radio has announced the appointment of Alison Finch to the newly created role of head of customer connection with responsibility for developing insights into the needs of the group’s commercial customer base.The new role will see Finch, who has worked at Capital for the last eight years, report directly to commercial marketing director, Gavin… Continue reading Capital Appoints Marketing Chief To Connect With Customers

IDS has become the latest digital sales house to partner with Zip TV, offering advertisers the ability to launch interactive campaigns that span a number of different digital platforms.Zip TV enables advertisers to direct customers from a variety of digital channels to a single space after they press their red button. The result of consolidating… Continue reading IDS Signs With Zip For Cross Network Interactive Ads

Kelvin MacKenzie’s Wireless Group has announced its intention to bid for the upcoming FM radio licences in Edinburgh and Blackburn with proposals for two new stations called Dunedin FM and Bold FM.The radio group’s proposals are the result of extensive research carried out over the course of the year to identify the formats most likely… Continue reading Wireless Group Enters Race For Edinburgh Licence

Giant banner contractor MegaPoster has won an appeal against Hammersmith and Fulham Council’s refusal to grant express consent for an advertising screen on a façade at 11 Bank Buildings in Fulham Broadway.The appeal was won after MegaPoster approached the building’s owner with a proposal that income from advertisements would contribute to the costs of cleaning… Continue reading MegaPoster Wins Appeal Against London Councils

Cable and Wireless (C&W) is planning a rollout of high-speed broadband internet services, which are expected to be at least four times as fast as the connections offered by rivals, British Telecom. According to the telecommunications company, up to £50 million will be invested in ‘local loop unbundling’ (LLU), which means that the new broadband… Continue reading C&W Rivals BT With Four Times Faster Broadband Offering

Text messaging is twice as likely to irritate recipients than cold calling, according to new research from telecommunications group Cable & Wireless (C&W). The research, which focused on the retail, travel and financial sectors revealed that new marketing techniques such as text messaging are damaging trust in brands, as consumers become increasingly inundated in unsolicited… Continue reading Text Message Marketing Twice As Likely To Irritate Recipients

The total number of UK households with access to digital television increased to 55% in the second quarter of this year, up from just 53% in the previous quarter, according to official figures from communications regulator Ofcom. The latest Digital Television Update report will provide a much needed boost to the Government’s plans to switch-off… Continue reading Multi-Channel Television Statistics Q2 2004

Chrysalis Radio’s flagship London station Heart 106.2 has unveiled a new logo and brand identity as part of a wide-ranging effort to knock rival Capital 95.8 off the top spot in London.The new logo, created by BB/Saunders, aims to build closer brand awareness with listeners after focus group research revealed the old identity failed to… Continue reading Heart Rebrands As It Sets Sights On Capital