Times Newspapers is launching a national television campaign to promote its deal with The AirMiles Travel company, offering readers the chance to collect AirMiles tokens and exclusive deals on luxury holidays.The deal will see readers of the Sunday Times and the Times offered AirMiles tokens in the newspapers from 10 October. These can be put… Continue reading Times Partners With AirMiles For Travel Promotion

Capital Gold has become the third radio station to secure a sponsorship deal with BSkyB as part of a wider brand marketing campaign launched by the satellite broadcaster last week.The six-figure partnership will see BSkyB sponsor Capital Gold Network’s breakfast for the next three months, including a specially created bespoke feature showcasing the day’s best… Continue reading Capital Signs Breakfast Sponsorship With Sky

The Interactive Advertising Bureau has published a new set of best practice guidelines that could see pop-ups and other intrusive formats banned.The first wave of a dozen new guidelines, which have been in development for some months, have been created to champion the needs of internet users by monitoring the way in which advertisers use… Continue reading IAB Publishes New Guidelines To Curb Pop-Ups

BBC Worldwide’s new upmarket food and travel title Olive has formed a unique partnership with women’s website Handbag.com to provide a range of food content on the women’s website.The deal will see Olive play a major role in Handbag.com‘s food pages including monthly updated features such as Simple Suppers and Food in Season, as well… Continue reading BBC’s Olive Signs Content Deal With Handbag.com

The Times will this month underline its sponsorship of London Film Festival with an exclusive supplement and DVD, creating a 68-page guide to the event and giving readers a taste of more than 20 films.The special supplement, published in A5 format on Saturday 9 October, will feature interviews with major stars, actor and director profiles… Continue reading Times Backs Film Festival With Special Supplement

During September, a number of advertising forecasts for 2004 and 2005 were revised as solid recovery in Europe and the US kicked in. Carat, the world’s largest independent media agency network, grew its 2004 forecast from 5.3% to 5.7%, while 2005 was increased from 4.4% to 5.0%. The UK’s Advertising Association (AA) also revisited previous… Continue reading INSIGHTanalysis: Media Healthcheck – September 2004

DSL, the world’s most popular broadband technology, added more than 30 million global subscribers in the past year, taking the global total to 78 million. The growth in DSL subscribers, according to the latest data from industry analyst Point Topic, was more than double that of the other broadband access technologies in the same year.… Continue reading DSL Maintains Global Broadband Dominance

The rumours surrounding a merger between Channel Four and Five were given another boost when RTL boss and majority owner of Five said the group would be ‘prepared to go in to a minority position’ if the television broadcasters decided to team up. RTL, which owns two-thirds of Five and United Business Media, which owns… Continue reading RTL Expresses Interest In C4 and Five Merger

The UK marketing industry remains in an up-beat mood with sales expected to rise by a total of 8.5% over the coming year, according to new research from the Chartered Institute of Marketing.The latest Marketing Trends survey of more than 100 leading media professionals shows that marketers are confident they can achieve ambitious sales targets… Continue reading UK Marketers Up-Beat As Sales Continue To Rise

Classic FM has secured Sky as the exclusive sponsor of its daily drive-time show as part of wider brand marketing campaign recently launched by the satellite broadcaster.The six-figure deal will see Sky sponsor Drive-time with Mark Forrest for the next three months in a deal that marks the first partnership of its kind between the… Continue reading Classic FM Secures Sky For Drive-Time Sponsorship