Mirror Group Newspapers has bolstered its advertising team with another raft of senior appointments designed to improve its relationship with clients and agencies.Clare Dove, director of advertising for Trinity Mirror’s national newspaper division, has recruited Keith Yonish as head of innovation. He joins from the Independent where he held the position of controller of Independent… Continue reading Mirror Group Announces Raft Of Advertising Appointments

It was confirmed today that Guardian Media Group (GMG) has bought a 14% stake in Development Hell, publisher of the music and entertainment magazine Word. After much interest from other trade investors, the bosses at Development Hell decided that a tie with GMG would be ideal. Publisher, Jerry Perkins said: “It is a diverse media… Continue reading GMG Acquires 14% Stake In Development Hell

Publishing giant, Reed Elsevier, unveiled yesterday that it had acquired US data services group, Seisint in a deal worth $775 million (£417 million). Reed said that the groups legal and government information arm, LexisNexis, will wholly own Seisint and will fit very strongly with the LexisNexis risk management business and allow it to expand further.… Continue reading Reed Acquires US Data Group Seisint

Following several recent turnarounds on the outlook of radio advertising revenue, Merrill Lynch has today announced that it has also revisited the US TV revenue forecast and now expects this to outperform all previous predictions to grow by 8.3% this year. The global analyst group said, several factors contributed to its boost in confidence, including… Continue reading US Political Spending Boosts The TV Outlook At Merrill

Although the number of video-on-demand (VOD) users continues to rise, a new report from In-stat/MDR says, consumer interest remains lukewarm due to pricing and content concerns. A recent survey from the research group revealed that although 80% of US households were familiar with VOD services, the take-up rate was only 8%. In-stat said that this… Continue reading VOD Interest Lukewarm But Uptake To Soar By 2008

Capital Radio Group has secured an innovative deal with Columbia TriStar films to promote the release of the new Spider-Man 2 flim to around 10 million listeners a week via the Hit 40 UK chart show.The deal takes advantage of a new package that gives advertisers a week-long national radio presence by providing brand mentions… Continue reading Capital Secures Deal To Promote Spider-Man Release

The BBC is believed to be considering a £1 billion sale of almost all of its commercial operations in an attempt to bring the Corporation closer to its core public service remit in the run up to charter review in 2007.The BBC’s commercial activities range from Teletubbies merchandise to studio facilities and could be worth… Continue reading BBC Considers £1 Billion Sale Of Commercial Arm

ITV has secured Lever Fabergé’s Sure deodorant brand as the six-figure broadcast sponsor of its new daytime show, The Test, which launches on the network later this month.The 30-minute show, presented by psychologist Jeremy Milnes, will air each weekday from 19 July in an attempt to cure people of their fears. The fact that phobias… Continue reading ITV Puts Sure To The Test With Daytime Sponsorship

Global advertising giant, Publicis, yesterday confirmed it was unlikely to bid for control of Grey Global, the world’s seventh largest advertising agency, clearing the way for rivals WPP. Maurice Levy, chairman of the Paris based group told a French newspaper: “It was not necessarily in the best interest” for his company “to make a possible… Continue reading Publicis Pull Out Of Grey Bids

The US Radio Advertising Bureau has revealed that radio advertising revenue in May struggled to keep up with the recovery of the media industry, as advertising sales continued to fall during the month. Both local and national radio had a tough time during May as local advertising sales struggled to post a 1% gain and… Continue reading May Radio Revenues Fail To Match Ad Recovery