Highbury Entertainment has announced the return of Mike Frey to the UK to succeed Mark Simpson as managing director following a three-year stint heading the company’s Australian division.The move will give Frey responsibility for Highbury Entertainment Bournemouth, formerly Paragon Publishing, Highbury Entertainment London and Highbury Entertainment Business. He will take up his post on 22… Continue reading Highbury Entertainment Welcomes New Managing Director

Guardian Media Group’s Smooth FM is embarking on the second phase of its £1 million launch campaign with a regional television campaign targeting listeners in the North West.The three-week push will focus on the station’s trademark lava lamps, which will be shown lining the street as a car cruises along to the sound of Marvin… Continue reading Smooth FM Rolls Out Regional Television Campaign

SUBtv, the student union advertising network, is offering brands that use flyposting the chance to target their youth audience via an animated section on its portfolio of television screens across the country.The initiative follows increased pressure on flyposting companies by a number of local councils, particularly Camden, which recently brought an Anti-Social Behaviour Order against… Continue reading SUBtv Aims To Cash In on Flyposting Crack-Down

The total number of cinema admissions soared by almost 50% year on year during July to a record 18.4 million, in what was the most successful month for the industry so far this year, according to the latest figures from the Cinema Advertising Association.The figures are due mainly to the massive success of animated adventure… Continue reading Shrek Drives Cinema Revenues To Record Levels

Search targeted marketing company, ValueClick, has announced the purchase of price comparison website, Pricerunner, in a move which marks the American company’s first step in to the online shopping market.The acquisition of Pricerunner expands ValueClick’s suite of performance-based online marketing products into the fast growing area of comparison shopping, which the company claims is the… Continue reading ValueClick Enters Competitive Online Shopping Market

Advertising and PR firm, Chime Communications, has today revealed a positive turnaround in profits during the first half of this year, as operating profits grew by 8% to £3.6 million. Commenting on the results, chairman, Lord Bell said: “I am pleased that we have returned to reporting pretax profits. Our successful fund raising and the… Continue reading Chime Communication Sees Improvements In Profits

Global market research group, Aegis, has today unveiled that revenues for the first six months of 2004 have grown by 15% to just under £339 million, spurred by a recovery in Europe and stronger than expected new business wins. Pre-tax profits from January to June grew to £294.5 million as a result of the ‘global… Continue reading New Business Wins Spur On Revenues At Aegis

As Scottish Media Group (SMG) prepares to issue its half year results on Thursday, Merrill Lynch has said it predicts advertising revenues for the group to beat expectations. In its latest broadcasting update, Merrill Lynch, says it now expects revenues at SMG to grow by 5.5% from 3.5%, topping £89.2 million from January to June… Continue reading Latest SMG Predictions From Merrill Lynch

As a result of strong half year results from Taylor Nelson Sofres (TNS), Merrill Lynch is revising upwards its 2004 and 2005 organic growth expectations for the market research group. Merrill Lynch has said as a result of good half year sales and expectations of market growth by TNS in the region of 3-4%, organic… Continue reading Revised TNS Forecasts From Merrill Lynch

Emap Advertising has announced the appointment of Beverley Entwistle as the company’s new head of inventory, charged with ensuring advertising campaigns across Emap’s portfolio of radio stations are delivered in the most efficient way for advertisers.Entwistle joins Emap with a wealth of experience in the inventory management area, having previously worked for Granada and, latterly,… Continue reading Emap Advertising To Improve Efficiency With Inventory Boss