MediaCom has maintained its position as the UK’s number one individual media buying agency with a 5.5% increase in billings to £640 million for the twelve months to July, according the latest figures compiled by Nielsen Media Research.The Grey Global-owned agency, which was recently voted the most admired by media owners for its professionalism and… Continue reading MediaCom Still Number One In Terms Of Billings

All UK national radio stations saw their audiences decline this summer as listeners switched off in their thousands, according to the latest electronic measurement survey from GfK.The unofficial listening figures reveal a particularly disappointing performance for GWR’s flagship Classic FM, which saw its weekly reach decline by more than 23.5% year on year to just… Continue reading UK National Radio Stations See Weekly Reach Decline

ITV has renegotiated a new multi-million pound deal with two of its biggest entertainment stars, Anthony McPartlin and Declan Donnelly, to keep the comedy duo exclusively on the network for the next three years.ITV has had an exclusive relationship with Ant and Dec for the last four years, during which time they have presented a… Continue reading ITV Secures Ant And Dec For Next Three Years

Over sixty percent of Britain’s population respond to newspaper adverts placed in the regional press, with the majority of consumers preferring to spend their money close to home, according to far-reaching new research by the Newspaper Society.Consumers’ Choice V, a national survey by TNS Media, looked at lifestyle, buying habits and the role of the… Continue reading Consumers Respond Positively To Regional Advertising

Metro International has extended its deal with British Airways to promote London as a tourist destination after the previous campaign prompted a 49% increase in flight bookings to the UK capital.The renewed deal will see British Airways increase its advertising investment with the Swedish-based fee-sheet publisher by 150% throughout 2004. Activity will also be extended… Continue reading Metro Extends Advertising Deal With British Airways

Local newspaper publisher Newsquest Media has announced the appointment of Roger Green as managing director of the company’s Digital Media department, giving him responsibility for the online operations of the UK’s second largest regional newspaper publisher.Green joined Newsquest on 20 September having previously been managing director of Emap Online, a position he held for five… Continue reading Newsquest Brings New Internet Boss Online

All UK national radio stations saw their audiences decline this summer as listeners switched off in their thousands, according to the latest electronic measurement survey from GfK. The unofficial listening figures reveal a particularly disappointing performance for GWR’s flagship Classic FM, which saw its weekly reach decline by more than 23.5% year on year to… Continue reading UK National Radio Stations See Audiences Decline

This year, 34 million US households are expected to pay bills online and this number is predicted to rise to 42 million by 2006, according to a new report from eMarketer. The Online Bill Paying: The Road To Increased Profits report says, as consumers increasingly turn to the internet to pay bills because it is… Continue reading E-Payments Continue To Grow

Intenet advertising creates more brand awareness than traditional media such as the internet and television, says a new report, however, it may not be as effective at persuading consumers to buy. According to a new study by research group Dynamic Logic, brand awareness will rise by 16.7% in a mixed-media campaign, which uses television, the… Continue reading Internet Ads Create Brand Awareness But Magazines Persuade Buyers

Mediacom has come out on top as the UK’s number one media agency in terms of billings, according to new figures from Nielsen Media Research. From August 2003 to July 2004, Mediacom has grown total expenditure by 5.5% to £640 million, holding its lead over rivals ZenithOptimedia. Although holding on to the number two spot,… Continue reading Mediacom Comes Out On Top Of UK Media Agencies