Top-Up TV has announced the launch of its first major advertising push on terrestrial television to attract customers to its low-cost subscription service, which is accessible through specially equipped Freeview boxes.The service, which provides Freeview customers with ten extra channels for £7.99 per month, will be boosted by a multi-million pound advertising campaign beginning this… Continue reading Top-Up Targets Terrestrial Viewers With Ad Campaign

Emap has announced the appointment of Adrian Serle as the new managing director of its West Midlands-based Kerrang! 105.2 with a brief to increase the radio station’s revenue as the company builds its FM operations.Serle will take up his new position on 4 October, making the move to Birmingham from Emap radio stablemates, Hallam FM… Continue reading Kerrang! Appoints New Managing Director For Midlands

IPC Prospector, the magazine marketing outfit, has bolstered its senior management line-up with the appointment of former Trinity Mirror research boss, Darran Snatchfold, to the newly created role of ad marketing manager.Snatchfold will report directly to group ad marketing director, Christina Hartley, with a brief to promote magazine advertising to agency planners and buyers. He… Continue reading IPC Prospector Bolsters Senior Management Team

Business internet access is expected to drive forward the popularity of the on-line market over the next few years, which has slowed considerably when compared to the astronomical growth rates of the 1990’s, says a new report. According to In-Stat/MDR, internet access take-up rate is predicted to achieve strong single-digit revenue growth until 2008, as… Continue reading US Internet Access Still Growing Thanks To Businesses

Mobile phones are becoming increasingly more than just a communications device, according to a new report from Continental Research, as the number of people using their phone as a camera becomes even more popular. Over the past 12 months, the number of adults in the UK who own a mobile phone has grown to nearly… Continue reading Mobile Phones Not Just Used To Communicate

Revenue from the interactive entertainment market is forecast to generate $41.4 million worldwide by 2009, according to a new report from US market research firm, DFC Intelligence. On-line, video, portable and traditional PC games are expected to drive this market forward over the next five years, as combined sales are predicted to reach £41.4 billion.… Continue reading Bright Future Ahead For Video Games Industry

Online advertising continues to rival the growth achieved by other media, as new figures reveal that US internet revenues for the first six months of this year grew by nearly 40% year on year to $4.6 billion. According to the latest Internet Advertising Revenue report from the Interactive Advertising Bureau and PricewaterhouseCoopers, April to June… Continue reading US Online Advertising Continues Impressive Growth In Q2

‘No European country will have complete digital conversion by 2010’, according to a new report from Informa Media Group, as digital penetration is only expected to reach 46% by this date. Despite many of Europe’s governments working towards plans to ensure the analogue signal is switched-off in the next six years, there is still expected… Continue reading No European Country To Achieve Full Digital Switch-Over By 2010

Marketing and media expenditure in 2005 is expected to be higher than in 2004, with online advertising budgets growing faster than any other media, according to marketing research group, Millward Brown. The survey, which was conducted by WPP’s insight, information and consultancy arm, revealed that while 56% of total marketing and media budgets increased from… Continue reading Positive Outlook For Online Ads In 2005

Capital Radio and GWR saw their share price rocket this morning after the radio groups confirmed they are in merger talks to create a single broadcaster worth more than £700 million. This morning’s opening share price at GWR and Capital Radio climbed by 9.7% and 6.5% respecitvely as a result of the announcement that talks… Continue reading Capital And GWR Confirm £700 Million Merger Talks