The BBC has launched a cross promotion campaign between its market leading Gardeners’ World and Good Food magazines to boost the new BBC book, Delia’s Kitchen Garden with a specially produced Delia Smith supplement accompanying the title’s October issues.The move marks the first time the two magazines have teamed up and will see a close… Continue reading BBC Pushes Delia Book With Dual Magazine Tie In

The return of Ant and Dec’s Saturday Night Takeaway to ITV this autumn will be sponsored by PZ Cussons’ Imperial Leather soap brand, the broadcaster has announced, with the high-rating programme expected to further bolster ITV’s viewing share.The fourth series of the popular Saturday night variety show was secured by Cussons in a seven-figure sponsorship… Continue reading Cussons Coughs Up Cash For ITV’s Takeaway

As time draws closer to the bidding deadline for US advertising firm, Grey Global Group, WPP are thought to be putting together an offer of cash and shares worth around $1.3 billion. According to a report in The Times, the bid from the advertising giant’s chief executive, Sir Martin Sorrell, will be joined by an… Continue reading WPP Prepares Bidding Offer For Grey

Mark Thompson, the BBC’s director general, has played down rumours that the Corporation is planning to sell off its commercial arm, BBC Worldwide, and attempted to diffuse speculation of a tie-up between the BBC and Channel 4, stating that a merger could occur between the BBC and any of the UK’s commercial broadcasters. In an… Continue reading Thompson Plays Down BBC Mergers And Worldwide Sell Off

Mobile gaming services, are expected to generate $1.8 billion each year by 2009 and although generating a substantial sum, are expected to remain a niche market, accounting for just over 4% of total wireless data revenues. According to the new report Mobile Gaming Services In The US 2004-2009, from market research firm In-Stat/MDR, it is… Continue reading Rapid Growth Ahead For Mobile Gaming Services

Dmail, the digital equivalent to email, has just been unveiled with promises of eradicating the problems which email has inherited. The creation of dmail, which has been developed by a Dorest inventor, originates from the oil and gas industry and hopes to be able to put to bed problems such as; spam, virus, security, privacy… Continue reading Digital Mail Rivals Electronic Mail

Digital video recorder maker, TiVo and the internet DVD rental group, Netflix, are in talks to allow US Netflix subscribers to download films straight from the internet to their TiVo box. According to the latest version of Newsweek magazine, the deal could be sealed sometime this week and is just waiting for TiVo’s board of… Continue reading TiVo And Netflix Team Up To Allow Internet Movie Downloads

Highbury Entertainment has announced the return of Mike Frey to the UK to succeed Mark Simpson as managing director following a three-year stint heading the company’s Australian division.The move will give Frey responsibility for Highbury Entertainment Bournemouth, formerly Paragon Publishing, Highbury Entertainment London and Highbury Entertainment Business. He will take up his post on 22… Continue reading Highbury Entertainment Welcomes New Managing Director

Guardian Media Group’s Smooth FM is embarking on the second phase of its £1 million launch campaign with a regional television campaign targeting listeners in the North West.The three-week push will focus on the station’s trademark lava lamps, which will be shown lining the street as a car cruises along to the sound of Marvin… Continue reading Smooth FM Rolls Out Regional Television Campaign

SUBtv, the student union advertising network, is offering brands that use flyposting the chance to target their youth audience via an animated section on its portfolio of television screens across the country.The initiative follows increased pressure on flyposting companies by a number of local councils, particularly Camden, which recently brought an Anti-Social Behaviour Order against… Continue reading SUBtv Aims To Cash In on Flyposting Crack-Down