The debut appearance of chat show king Michael Parkinson on ITV gave a boost to the broadcaster’s schedule on Saturday, attracting over 6 million viewers and an average audience share of 28.1%.Parkinson, poached from the BBC earlier this year, featured interviews with Tom Cruise and Billy Connolly as well as Olympic heroine Kelly Holmes. The… Continue reading Parkinson Gives Boost To ITV’s Saturday Schedule

The Sunday Times is to capitalise on one of the sporting world’s most prestigious events this month, with a 32-page guide to the Ryder Cup published with the paper on 12 September and featuring exclusive analysis from Nick Faldo, the contest’s most successful player of all time.The supplement will offer readers the opportunity to take… Continue reading Times Tees Off Ryder Coverage With Faldo Supplement

ITV has announced the resignation of one of its most senior non-executive directors, as Etienne de Villiers steps down from his position after less than a year, sparking rumours of further management reshuffles at the UK’s largest commercial broadcaster.De Villiers’ decision takes effect immediately, although ITV claims his resignation was planned and is ‘consistent with… Continue reading Senior ITV Director Etienne de Villiers Steps Down

Market research group, Taylor Nelson Sofres (TNS), has today announced that pre-tax profits for the first half of 2004 has grown by a staggering 53% to £31.8 million, putting it well on track to meet this year’s targets. From January to June 2004, revenue growth improved by 5% as a result of encouraging improvements in… Continue reading TNS Well On Track To Meet This Year’s Targets

Edinburgh Television Festival In August, MediaTel INSIGHT, attended the Edinburgh International Television Festival, where various prominent voices in the world of broadcasting provided sessions covering an array of current issues facing the industry. Ray Snoddy of The Independent, played host to the alternative MacTaggart Lecture and during the speech, he voiced his opinion of the… Continue reading INSIGHTanalysis: Media Healthcheck – August 2004

Digital terrestrial television (DTT) is set to reach nearly 55 million homes in the European Union by 2009, representing 55% of all digital households in the union. According to a new report from Juniper Research, the UK is set to remain the country with the highest level of digital penetration, topping 90% by 2009, followed… Continue reading EU Digital Households To Hit 55 Million By 2009

As voice-over-internet-protocol (VoIP) is expected to reach over nearly 20 million households worldwide by 2010, Ofcom has today shown its support to the development of the new services by publishing a recommended approach document. From today, Ofcom, has set out a telephone numbering structure for the new voice services, published a consumer guide to the… Continue reading Ofcom Encourages The Development Of VoIP

ABC Electronic is attempting to boost growth in internet advertising in Scotland by offering free briefing sessions in Glasgow and Edinburgh later this month.The briefings, beginning on 9 September, follow earlier events held in January which proved popular amongst planners and buyers. Featuring speakers from some of Scotland’s online media buying companies, delegates will be… Continue reading ABC Electronic To Foster Web Spend With Free Briefings

GWR’s The Mix network of radio stations has secured long-running coffee brand Nescafe Original as the sponsor of its Morning Crew breakfast show for the next 12 months, marking the biggest sponsorship deal yet negotiated by the network.The deal, worth £600,000, will run across all 35 Mix stations, with on-air activity supporting Nescafe’s current ‘Love… Continue reading Mix Listeners To Wake Up And Smell Nescafe

FT.com has announced the launch of a new online tracking system designed to allow advertisers to target audiences more effectively.The tool, launched in partnership with Revenue Science, tracks FT.com users to identify which specific areas of the website they visit. Users are then categorised into distinct groups so that they can be targeted with only… Continue reading FT Launches Online Tracking Tool For Advertisers