VIDEO: Michael Bayler, head of strategy at SharpEnd: The Agency of Things, sits down with ad legend Rory Sutherland to discuss the impact of disruptive technology on brands
Michael Bayler
Mike is a strategic leader, published author and popular speaker, inspiring digital innovation and transformation across marketing and enterprise.
He has ignited change programs for many of the world’s largest brands, technology, media and entertainment firms. Clients have included Unilever, Diageo, Telefonica, FremantleMedia, Team GB, Egg, PayPal, Bacardi Global Brands, The Home Office, Warner Bros. BSkyB, British Telecom, Sony Music, SABMiller, Bristol Myers-Squibb, Roche, Nokia, Ogilvy & Mather, Robbie Williams and Simon Cowell.
Mike is a co-author of the seminal work on strategies for the digital future, Promiscuous Customers: Invisible Brands – Delivering Value in Digital Markets (Capstone, Oxford 2002).
He has also written for Market Leader, The Wall Street Journal, Marketing Week, New Media Age, MediaTel, Design Week, and Design Management Journal.
Among many high-profile speaking engagements, Mike has delivered master classes for The Marketing Society, MIDEM, AdTech, IESE Business School, Sun Microsystems, Microsoft, VMWare, Daily Mail Group, FremantleMedia, The Institute of Direct Marketing and Salesforce.
LATEST ARTICLES
Over the past 30 years the world has been rewired, giving birth to an always-on experience of human life that brings together flesh, blood and data – and now machine to machine technology has awakened. What, exactly, will this mean for brands? Michael Bayler, strategist and author, Bayler & Associates, investigates.
Connected, empowered and increasingly ‘flattered’ customers sit at the control panel of a remarkable spider’s web of influence and information. And nothing at all will ever be the same.
Michael Bayler, strategist and author, Bayler & Associates, writes: Engagement continues to both fascinate and bewilder stakeholders right across marketing and media. An underlying question that’s key to the discussion is whether brand-owners should look beyond advertising for ways to build and grow brand equity?
Michael Bayler, strategist and author, Bayler & Associates, on barriers to reaching the connected consumer…
Michael Bayler, strategist and author, Bayler & Associates, on automated value…
Michael Bayler, strategist and author, Bayler & Associates, on why the world of Facebook shouldn’t be the be all and end all of advertisers and their budgets…
Following on from Media Playground 2012, Michael Bayler, strategist and author, Bayler & Associates, on the relationship between data and the value of content…
Michael Bayler, strategist and author, Bayler & Associates, slices through the confusion around the nature of engagement to reveal a new model for brand building in the post-Facebook era…
Michael Bayler, strategist and author, Bayler & Associates, on the misconceptions that are holding data back…