Mihir joined the media industry in September 2013 as an AV assistant at MEC. His current role is the Head of Broadcast at Total Media‚ The Behavioural Planning Agency ‚ where he is responsible for overseeing the planning and buying of TV, radio, cinema, VOD and OOH advertising campaigns across all Total Media clients. Mihir is also heavily involved in industry initiatives frequently commenting and contributing his opinions to industry and national publications on the Future of TV Space. In 2019 he was named in the 30 under 30 list in media and also won Rising Star of the Year (agency) at the Mediaweek awards. He is also a mentor/role model for MEFA (Media for All) an organisation aimed at improving diversity within the media industry.