Outdoor advertising is in rude health – but what’s behind the success, and what innovations can we expect to see in the future? Newsline asked Mike Baker, CEO of the Outdoor Media Centre, to explain…

After a bumper Olympic year, outdoor was expecting a much tougher time in 2013 – but it’s continuing to see growth, says Mike Baker, CEO of the Outdoor Media Centre. Here, he explains why.

With the eyes of the world on London during the summer, what media came out on top? Was it the first really convincing social media games, or did traditional media hang on by the fingernails to their ascendancy? The answer is a bit of both.

The Outdoor Media Centre is looking to identify the 100 best UK posters of all time in a creative Hall of Fame.

Mike Baker, CEO at the Outdoor Media Centre, says the trade body’s recent relaunch has happened just in time for the Olympic Games: “Outdoor will be the universal branding medium. It is already now. But even more so in 2012″…

Mike Baker, chief executive officer of the Outdoor Advertising Assocation, explains why the 2012 London Olympics will be a “media extravaganza” for outdoor advertising.