Brands need to go back to their core utility to find their higher purpose or risk becoming irrelevant.

Media channels now provide a constant stream of content and give us instant gratification. Brands need a different strategy to stand out.

If brands looked to truly champion sustainable commerce by engineering sales around second and third owners, they could help consumers do their bit for the planet while unlocking further revenue streams.

From an advertiser’s point of view, the democratisation of imagery has opened up a raft of new avenues through which brands can engage with audiences, writes Spark Foundry’s Monica Majumdar.