Following Channel 4’s announcement that it is to start programmatically trading ads next year, TubeMogul’s managing director, Nick Reid, says more broadcasters need to follow suit.
Nick Reid
Nick Reid boasts almost two decades of UK media industry experience, working with some of Europe's hottest brands and agencies. Career highlights include managing the Volvo, Nike and Three Mobile accounts at Mindshare, Emap Sales Director, and Head of Sales for MySpace, where he established the UK sales team and was one of the first ten employees this side of the Atlantic. Prior to joining TubeMogul in 2013, Nick was VP Advertising at Adjug when it was purchased by IgnitionOne. His time at TubeMogul has seen the transition from start-up, to becoming a public business, post IPO in 2014, to being acquired by Adobe at the end of 2016. Nick is a Philosophy graduate from Leeds University.
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