We need more accountability and regulation in an online media-buying market riddled with information asymmetry, writes media and legal specialist Nick Swimer.

A reimagining of PSB “due prominence” for the digital and streaming era is needed. But is it too little, too late as part of the Draft Media Bill?

Made for Advertising sites generate low quality ads that are less valuable and effective, writes law partner Nick Swimer.

ISBA and PWC’s latest report into the programmatic ad-buying system shows there is still a long way to go and that the digital media’s problems with transparency and accountability run very deep indeed. 

With FAST platforms cashing in on US audiences, Nick Swimer asks why free ad-supported streaming TV has been slow to infiltrate UK CTV planning

Advertisers must seek stronger protections and shout from the rooftops for regulators to make ad fraud an urgent priority.

The industry is currently at a critical inflection point.

Despite the sector’s bounceback over the last two years, businesses need to be increasingly cautious of a fall in TV audiences this year.