RTL’s recent acquisition of a majority stake in SpotXchange has given Decipher’s Nigel Walley a nervous sense of déjà vu, reminding him of a previous broadcaster’s dramatic foray into emerging digital media…
Nigel Walley
Nigel runs the Decipher Group of companies which includes the interactive media lab iBurbia Studios. He is a media strategist who spent the 20 years looking at consumer behaviour change and the emergence of new content & advertising models driven by evolving media technology
Previously Marketing Director of the Internet Division of NTL (now Virgin Media), he holds an MBA from Cornell University in the USA. He is widely published in trade and national press and has appeared on BBC Business Breakfast, The Money Programme and Bloomberg TV commenting on digital issues.
LATEST ARTICLES
Decipher’s Nigel Walley says one of the biggest problems with this year’s CES offerings is that we just don’t want to live in the worlds many of these companies envisage.
As Decipher’s Nigel Walley examines some persistent myths about TV, he says it’s time the industry re-learned that channels and channel brands are absolutely central to the television experience
You could translate much of Tony Hall’s speech to mean ‘If I close my eyes hard enough, I can pretend that BSkyB, Virgin, BT and TalkTalk don’t exist’. But most of us are looking at the future of TV with our eyes open.
Decipher’s Nigel Walley is a massive Twitter fan and counts himself as a ‘super-user’. He is also a massive fan of broadcast TV and likes the story the two are somehow mutually beneficial – but now feels it is a myth that has spun out of control. There is no data, he says, to back up the wild claims flying around and, if anything, the data disproves them…
Not only can the ITV re-brand be said to be the first 21st century re-brand, says Decipher’s Nigel Walley, but ITV have a claim to be the first truly 21st century broadcaster.
Decipher’s research shows consumers have a very patchy understanding of ITV 2, 3 or 4; and only a small group could articulate clearly the difference between BBC 2, 3 or 4. When we did the same research 5 years ago, most groups nailed this distinction. Why is this happening?
Nigel Walley, managing director of Decipher, considers the effect next generation set-top boxes could have on the TV landscape: “What TiVo and SkyAnytime+ show is that it might be easier if the platforms just ignored the broadcasters and used their PVRs to build their own versions of iPlayer and the other catch-up services.”
Nigel Walley, managing director of Decipher, says: “The Canvas project has been tortuously slow, and since 2007 the world has changed”…