The advertising effectiveness specialist has sold Magic Numbers to the US-based consultancy and software provider.
ARCHIVE ▸ Omar Oakes
When influential media owners like Elon Musk throw money at Donald Trump, it should concern all of us who work in this industry, writes the UK editor-in-chief.
Analysis: Sandy Welsch’s appointment is significant for two reasons.
Ignoring risk creates strange media viewpoints and threatens what makes this industry successful in the long term, writes the editor-in-chief.
Kate Harris, former CEO and current regional director at Nabs, talks to Omar Oakes about the challenges of managing work-from-home stress and the benefits of art and creativity for mental wellbeing.
Analysis: While a ‘dream team’ merger of UK news brands is off the table, there is every indication that Lord Rothermere will remain on the acquisition hunt for high-profile content businesses.
The broadcaster’s chief revenue officer will leave at the end of the year, having decided to look for another opportunity.
Everyone accepts that ultra-processed food — otherwise known as junk food — is bad for us. As audiences or advertisers, are we prepared to accept that ultra-processed media is bad for us, too, asks the editor.
Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading.
The consultant collective launched by Rachel Forde and Marco Bertozzi has surpassed £1m in revenue in its first year, its founders have said.
