Analysis: Snapchat will look to help advertisers better measure their return on spend, with its first-party tools or by providing information for advertisers’ media mix modelling or multi-touch attribution reports.

A YouGov survey has revealed the worst popularity ratings for X (formerly Twitter) in the two years since Musk first declared his interest in taking over the platform. 

More than 20m UK homes now report having access to an SVOD service, according to Barb survey data, with Netflix accounting for the vast majority. 

The UK’s growing market is attributed to increasing online adspend and a surge in data consumption.

Sue Unerman, global chief strategy officer at Brainlabs, joins Omar Oakes to discuss leaving WPP’s EssenceMediacom after 34 years and “reinventing” herself at a very different agency.

Analysis: The tie-up highlights a focus on IP and news brands’ move to leverage their journalism.

More than a third of YouTube’s viewing comes from inside UK homes. Is it time to finally consider the video-sharing giant as a rival for TV ad budgets?

The business economist and founder of Magic Numbers and Magic Works discusses the importance of independence in media consulting, trends in effectiveness, Cannes Lions and what it takes to be a successful business founder.

Exclusive: The global video-sharing giant owned by Google has rejoined the Barb measurement system, The Media Leader can reveal.

The advertising effectiveness specialist has sold Magic Numbers to the US-based consultancy and software provider.