The business economist and founder of Magic Numbers and Magic Works discusses the importance of independence in media consulting, trends in effectiveness, Cannes Lions and what it takes to be a successful business founder.

Exclusive: The global video-sharing giant owned by Google has rejoined the Barb measurement system, The Media Leader can reveal.

The advertising effectiveness specialist has sold Magic Numbers to the US-based consultancy and software provider.

When influential media owners like Elon Musk throw money at Donald Trump, it should concern all of us who work in this industry, writes the UK editor-in-chief.

Analysis: Sandy Welsch’s appointment is significant for two reasons.

Ignoring risk creates strange media viewpoints and threatens what makes this industry successful in the long term, writes the editor-in-chief. 

Kate Harris, former CEO and current regional director at Nabs, talks to Omar Oakes about the challenges of managing work-from-home stress and the benefits of art and creativity for mental wellbeing.

Analysis: While a ‘dream team’ merger of UK news brands is off the table, there is every indication that Lord Rothermere will remain on the acquisition hunt for high-profile content businesses. 

The broadcaster’s chief revenue officer will leave at the end of the year, having decided to look for another opportunity.

Everyone accepts that ultra-processed food — otherwise known as junk food — is bad for us. As audiences or advertisers, are we prepared to accept that ultra-processed media is bad for us, too, asks the editor.