The year ahead, according to Wavemaker UK CEO Kelly Parker, is going to feature more “noisy” conversation around AI and clients worried about being left behind amid advances in tech and measurement.

Kara Osborne also cites “trust and belonging” as key issues.

Analysis: Netflix does not disclose its ad revenue, but it would likely be relative peanuts, while subscription pricing and content remain crucial.

After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.

TikTok wants to be known as a “full-funnel” solution that provides brands with more than just performance advertising based on last-click attribution.

The post-Covid economy is flat and stagnant, and yet media budgets are buoyant. This industry may be “winning the argument”, but there lies a danger within, writes the editor-in-chief.

A sale has been predicted by industry insiders for some time and was, it is thought, telegraphed by the appointment of Patrick Béhar as CEO last year.

There are plenty of opportunities for our industry’s practitioners, writes the editor-in-chief.

WPP agency recruited Initiative exec to lead media for cosmetics giant L’Oréal as relationship expands.

Analysis: The Converged solution is Havas Media’s answer to one of online advertising’s key challenges in recent years as network media agencies