Paul has spent the past 20 years in the technology sector (Oracle, SAS & IMGROUP) working with clients across multiple sectors helping them formulate, plan and deliver enterprise wide change programmes. Since 2007 Paul has focused on data and insight-centric solutions and from 2012 worked with clients and partners across the media and broadcast sector including GroupM, MediaTel, Sky, BBC, Turner Broadcasting, and ITV. In the era of big data, data lakes, “the cloud”, social, programmatic and machine learning Paul is firm believer that today’s data programmes have to be business driven with a clear vision of what insight is needed to make a difference otherwise a “data lake” platform soon turns into a murky “data swamp”. Never ask him to explain his “lipstick on a pig” analogy.