Phil Fearnley is Director, BBC Homepage and myBBC at the BBC. As Director for the myBBC programme Phil is charged with transforming the BBC’s relationship with its audience. The programme has three broad objectives: 1. Deliver a more personally relevant BBC Online 2. Deliver tools which build a two-way relationship with BBC audiences 3. Provide insights for editorial and creative teams Phil also runs the Homepage, Search and Discovery online products and accountable within BBC Digital for the Digital Creativity initiative. This ambitious project aims to drive awareness and acquisition of “digital creativity” skills with younger demographics. We wish to replicate the BBC Micro moment and excite, engage and enable the next generation of young people with the right skills. Phil has a track record of large-scale digital innovation and business transformation. Phil was head of the BBC’s Digital Olympics and launch Director for the BBC iPlayer. He has been responsible for the launch of multiple digital products across mobile, tablet, connected TV and desktop including BBC News, Sport, Weather, iWonder and CBBC Playtime Apps. Prior to the BBC he was an entrepreneur – founding of a number of digital media services and consultancy businesses and had spells consulting for both Ernst & Young and Coopers & Lybrand and has an Executive MBA from London Business School.