The coming together of legislators and advertisers could finally apply enough pressure to achieve reform and a rebalancing of the world of communications.
ARCHIVE ▸ Raymond Snoddy
Following the publication of Ofcom’s report into our online consumption habits, Ray Snoddy sifts through the findings to understand its implications.
Trust and reach are on the rise for newsbrands, but it’ll take innovation, fresh thinking and a brave face if publishers are to make it through the Covid-19 recession, writes Ray Snoddy.
Social media helped light the fuse and now even right wing newspapers are changing their tone. Has there ever been such a rapid, global shift in attitudes?
Trump’s latest tweets and Facebook posts have revealed deep chasms on information policy, not least between the leaders of the tech giants themselves. So what happens now?
The crisis posed by the pandemic has cruelly exposed the dilemmas both broadcasters face, writes Ray Snoddy.
Now that gaming is mainstream and likely to show further growth during lockdown, the big question remains – is it an effective advertising medium?
From ambiguous slogans to inept newspaper briefings, the government’s new communications policies are in danger of costing lives, writes Ray Snoddy.
Now is the time to deal with the long-known imperfections in the media and advertising world’s automated systems, writes Ray Snoddy.
All the evidence now shows we are in the midst of a multi-headed public policy outrage that reaches back into the years of austerity, writes Ray Snoddy.