Emap Advertising’s Richard Fero looks at the blurring between work and leisure time, and what this could spell for advertisers…The marketing industry today views consumers as being ‘time poor’. Media headlines tell us people in the UK work the longest hours in Europe, are under more pressure in their lives, and increasingly suffer from stress… Continue reading The Blurring Between Work And Play

Insight manager for marketing at Emap Advertising, Richard Fero, examines the company’s E-ceptivity study, looking at how the different reasons consumers go online impact on online behaviour and receptivity to advertising…Whilst advertisers are increasingly taking advantage of the online medium for branding campaigns, how much do we really understand about how consumers interact with websites,… Continue reading Some Clicks Are More Equal Than Others

Richard Fero, insight manager for marketing at Emap Advertising, looks at why the time is right for brands to prove their green credentials to consumers, in order to avoid being left on the shelf…Climate change is clearly rising up the political agenda, and more brands are starting to think about their green footprint – supermarkets… Continue reading The Time Is Right For Brands To Go Green

After the launch of Emap Advertising’s new research panel, Richard Fero, insight manager for marketing at Emap Advertising, explains how invaluable consumer findings were revealed through polling more than 10,000 respondents…As anyone who conducts research will tell you, technological developments have meant that the rate of change in our markets has accelerated. Our business is… Continue reading The Inside