Research The Media’s Richard Marks tells Alexa why his Amazon Echo is going back in its box…for the time being, at least.
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The collapse of the BBC Store has huge implications, writes Research the Media’s Richard Marks. How can broadcasters generate additional revenue from their content online?
Media has been obsessed with predicting and planning for life after the digital revolution. Research The Media’s Richard Marks asks whether that future is now with us.
Richard Marks, research director of asi, says that the media industry is right to focus on understanding millennials, but when it comes to audience measurement, be careful what you wish for.
The latest Connected Screens survey reveals that 40% of us have installed an adblocker – but Research the Media’s Richard Marks isn’t surprised given he uses one himself…
Experts believe that advertisers should use newsbrands more, but will their message be heard, asks Research the Media’s Richard Marks
Reporting from the asi APAC TV & Video Conference in Singapore, Richard Marks finds that many new video measurement systems are under construction around the world
Research The Media’s Richard Marks previews ‘Audio Time’, a new report from RAJAR looking at how the nation’s consumption of all forms of audio breaks down by type, device and location.
Star Wars: The Force Awakens will be released into a very different media landscape to that encountered by the original film – how will it square up to TV’s Death Star, wonders Richard Marks.
The People’s History Museum of Manchester was host to Shift North on Tuesday 13 October, an event on a mission to explain what makes newsbrands tick, for readers and advertisers. By Research the Media’s Richard Marks.