The Future Foundation’s Richard Nicholls takes a look at the part that Artificial Intelligence plays between consumers and brands, and explains why today’s AI so often does little to convey the personality of the brand behind them.

The Future Foundation’s Richard Nicholls has been tracking a number of trends that have charted the rise of consumer empowerment – and his findings show evidence of a ‘hyper-individual’; a powerful consumer living in the cloud, super-charged and regaining control in the market place.

As the digital and mobile revolutions continue at breakneck speed, there is a legitimate concern that we are going to experience a technological overload. Now, Future Foundation’s latest research reveals how our responses to technology are rapidly changing.

The Future Foundation’s Richard Nicholls on highlights from Future Foundation’s 2012 wave of kids research from their nVision service.

Richard Nicholls analyses the Future Foundation’s Spring 2012 research into mobile payments and the “cashless society”…

The Future Foundation’s Richard Nicholls on gamification…

As consumers a) realise their increasing ability to monitor prices and promotions in real-time b) sustain acute price sensitivity across all their purchasing portfolios and c) love scoring great deals, brands are beginning to use gamification – the application of game design mechanics in arenas outside of gaming – to increase consumer engagement.

Richard Nicholls, The Future Foundation, gives an insight into how the family has adapted in response to changing social and economic conditions…

…Riding the infinite wave of expanding identities, by Richard Nicholls, Future Foundation.

Richard Nicholls, Future Foundation, on consumers attitudes towards the Olympics and how media and social networking will impact the event in 2012…