Mobile specialist, trainer and co-founder of the Mobile Training Academy Rob Thurner, in the second half of his piece advising how to create a successful app, asks: what is next for apps?

Mobile specialist, trainer and co-founder of the Mobile Training Academy Rob Thurner points the way to avoid the hazards and deliver successful apps…

Rob Thurner, mobile consultant and trainer (ex Incentivated and Clear Channel), says the message is clear – consumers won’t hang around on a mobile site that gives a poor browsing experience…