In response to Neil Mortensen’s media measurement article, Roger Gane, research director at RSMB, says single-source media measurement won’t emerge…

The IPA TouchPoints Hub Survey launched earlier this year provides insight into cross-media consumption, with the ability to analyse this by a wealth of demographic, behavioural and attitudinal information. Roger Gane, research director at the RSMB and one of the UK’s leading audience researchers, looks forward to the next stage of the survey…There are inevitably… Continue reading IPA TouchPoints Integration