BT’s strategy of attracting a younger audience and tying them into their suite of services is paying dividends – and laying down a marker to its rivals, writes YouGov’s Russell Feldman.
Russell Feldman
Russell leads the digital, media, and technology division at YouGov. His research expertise covers consumer demand, market trends, brand tracking, customer satisfaction, churn and loyalty, and new product development. He established YouGov’s standard methodology for new product launches, appraisal of products, and concept design.
Russell is a regular speaker at conferences where he discusses devices, internet demands, quad play and bundling, and mobile payments. He can be reached on russell.feldman@yougov.com
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