Following Thom Yorke’s withdrawal of Atoms for Peace from Spotify, the question of monetising media content has re-surfaced. So what’s the solution? GfK’s Ryan Garner takes a look at the options.
Ryan Garner
Ryan is an experienced researcher specialising in technology, mobile and digital sectors. His work has largely focused on three core areas. Firstly, understanding the changing consumer behaviours as a consequence of disruptive new technologies. This includes new digital measurement methodologies across various platforms; mobile, tablet and PC/laptop. Secondly, concepting, planning and measuring the impact of new product and service launches in a competitive and dynamic market place. And finally, evaluating the consumer experience of ‘in market’ products and services and their impact on key performance indicators such as loyalty, re-purchase and recommendation.
Ryan has worked closely with some of the biggest technology, mobile and internet based companies and helps them remain in tune with the modern consumer in a world where the pace of change shows no sign of slowing down.
LATEST ARTICLES
As new services realise they can make money out of the long tail and established brands look to enter the market, fragmentation, driven by consumer choice, will increase further – and business models will have to change says GfK’s Ryan Garner.