Sabrina Clarke interviews Makers’ executive producer Sophie Chapman-Andrews about how to make productions more sustainable.
Sabrina Clarke
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Sabrina Clarke interviews Media Bounty MD Jake Dubbins about attaining B-Corp certification, and why sustainability should be a top priority for businesses.
It is paramount that the industry collectively introduces a commitment to verify green credentials independently.
Measure, don’t market, for two years unless you have demonstrable results. This is precisely what John Lewis did with ‘The Beginner’.
If profit is measured, sustainability should be, too.
Sabrina Clarke uses her column to interview youth culture agency The Advantage Group’s Tumisha Balogun and Alvin Owusu about the future of media.
Researchers have shown how to reach sustained and profitable growth by making ‘adjacency moves’. What can media companies learn during this time of change?
The data is in: audio has established itself as a powerhouse for content creation that is now second to none in media.
But now there is light at the end of the tunnel as the streaming service looks to add advertising to its platform.
In a new column for The Media Leader, strategy consultant Sabrina Clarke wants to talk frankly about leadership in the media industry.