The rise of ad-free video services might have re-tuned the brains of an entire generation to be less receptive to advertising in and around video content.

The European ad verification firm will show advertisers what percentage of the ad is in view and for how long – on both mobile and desktop.

Stephen Whyte, CEO of Posterscope UK, will assume additional responsibility for Posterscope Worldwide as global president.

The report also revealed that the UK is ranked 4th globally for its entrepreneurship behind Switzerland, Germany and Sweden.

The title went free in September 2015 and recorded its highest ever circulation figure in the period from July to December 2016, reaching almost 307,200 copies.

The account includes a diverse portfolio of businesses and boasts a number of the UK’s leading household brands.

In her new role she will be responsible for delivering strategic direction to the innovation programmes for Starcom’s clients across the globe.

In her new role, Wagner will be responsible for driving strategic leadership for the company’s clients.

TV audience measurement organisation, BARB, has promoted Rhiannon Griffiths to strategic developments director and hired Douglas Whelpdale as its new insights manager.

In her new role Lonsdale will be responsible for developing smart audience solutions and introducing new products.