In the second part of his investigation into Twitter and newsbrands, YouGov’s Shaun Austin uses insights from a new international study to reveal how a story breaks on the social media platform.

Earlier this month a new study unearthed fascinating insights into the changing ways we consume news. Here, one of the report’s authors looks in-depth at the findings to reveal how Twitter is impacting newsbrands.

While Netflix’s recent foray into original programming has generated at lot of positive PR, the business case for them to effectively become a studio has yet to be made, argues Shaun Austin, Director at YouGov Media. Netflix – and others – would be better off spending money investing in getting TV series into their catalogues sooner and providing customers with the current content they want to see. Until then, that remains with TV.