Simon Frost is the global Head of Media Marketing and Communications at Ericsson, playing a fundamental role in driving the company’s vision of Media in the Networked Society and the emergence of the internet era of TV, television’s greatest ever period of change. Simon has more than 20 years’ experience in the broadcast, pay-TV, internet and telecommunications sectors and is leading Ericsson’s global marketing and communications strategy related to TV and media, reinforcing the company’s unique position at the convergence of the telecoms, internet and media industries. Simon has authored thought leadership articles on the future of TV and the company’s vision for media in 2020, and has driven a truly value-centric culture and outlook, turning vision into commercial performance through solution and product marketing teams. Ericsson is leading the industry transformation and driving investments that create a differential edge for its customers. Since joining Ericsson’s TV and Media division (formerly TANDBERG Television pre-2009), Simon has played a pivotal role in integrating acquisitions, developing and delivering a series of campaigns for the company, concentrating on its business growth and the development of groundbreaking solutions, as well articulating its vision for the future of TV and video through high profile speaker activities worldwide. Prior to his current role, Simon held several senior positions, including Vice President, IPTV Compression Solutions and Business Development Director (Mobile & Terrestrial TV) at TANDBERG Television. He has previously worked for Harmonic and Philips Digital Networks architecting customer video solutions.