Partner content: ABC’s Simon Redlich explores how industry approaches to brand safety have been brought into focus by the tumultuous events of 2020.

ABC’s chief executive Simon Redlich looks at the impressive ways publishers have responded to the COVID-19 restrictions and how ABC is working with them to ensure industry standard data remains available to buyers – even in exceptional times.

Sponsor content: ABC CEO Simon Redlich reminds us why we need standards – and how you can use a new guide to identify which ones are relevant to you.

There is much to be done in the arena of digital audience measurement, but if we make use of all that the Joint Industry Currencies have to offer, perhaps the ‘gap’ isn’t as big as it might appear, writes Simon Redlich.