Coding is now being taught in schools – and Steve Ackerman, managing director of Somethin’ Else, says the media industry is going to change forever.
Steve Ackerman
Steve joined Somethin' Else in 2000 and became managing director in 2006. In that time he's been part of the team that has evolved the company into a BAFTA and Cannes Lion award winning content agency creating strategy and content across TV/video, radio and social media.
Current clients include Sky, the BBC, Channel 4, The BRIT Awards, Swarovski, Orangina and TopMan.
Starting life as a radio DJ, journalist and then producer, Steve has 20 years of branded content experience working on major projects for names such as French Connection, Boots, Inter Milan, Pernod Ricard and The Economist.
Steve is a West Ham fan, a plodding runner and Dad to Joe, Toby and Annie.
LATEST ARTICLES
The savvier marketers are the ones recognising that content by brands means recruiting new skill-sets into the team, argues Steve Ackerman, managing director of Somethin’ Else.