Some media trends, just like fashion crazes, could be rad today and cheugy tomorrow. Corduroy offers us some learnings about staying in style when it comes to strategy. 

We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.

We must focus on people, partnering wisely, and let our communication goals guide our channel choice.

Steve Taylor reviews Richard Shotton’s latest book on the overlap between behavioural psychology and marketing and economics.

Last week Radiocentre launched its Optimiser tool, Steve Taylor examines what it can and cannot do for media planners and buyers. 

What are media agencies telling the next generation of strategists?

Google has abandoned FLOCs for something called Topics. But how is any of this really helpful for commercial media?

An obsessive focus on targeting is holding advertisers back and damaging brands, writes the joint CSO at VCCP Media.

Consumers don’t like ad-tracking because they see someone else telling them what they’re interested in, warns VCCP Media’s Steve Taylor