As digital out-of-home screens steal the limelight, what’s to become of the humble billboard, asks Stuart Taylor – and what does it mean for advertisers?

Kinetic UK’s CEO, Stuart Taylor, looks at how different demographics are impacted by, and react to, digital out-of-home campaigns.

The possibilities might be many, but if out-of-home is serious about digital, it needs to invest in a more geographically consistent infrastructure, says Kinetic UK’s CEO, Stuart Taylor.

As commercial director at Guardian Newspapers Ltd, Stuart Taylor is responsible for ensuring the success in the advertising community of future format changes for the Guardian and the Observer. Here, ahead of MediaTel Group’s National Newspaper Seminar, he discusses how GNL is keeping up with the ever-evolving press…Strong newspaper brands will exploit the opportunities emerging… Continue reading The Future Of The Press