In the final of our special reports, Suzy Young uses the latest ad spend data to explain the growth in the TV market.
Suzy Young
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In the second of our special reports, Suzy Young, data and journals director, Warc, uses the latest ad spend data to determine the health of the magazine market.
After the publication of the latest UK adspend forecasts this week, Suzy Young, data and journals director, Warc, examines the health of regional newsbrands.
In the final part of our series looking in detail at the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, exmaines how new digital technology is accelerating growth for the out of home sector.
Following the publication this week of the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, explains how the forecasts are calculated – and how you can understand them better.
In the third of our exclusives articles examining the latest AA/Warc Expenditure Report, Suzy Young, Warc’s data and journals director, looks at how mobile devices have impacted marketing budgets over recent years.
In the second of our exclusive articles digging deeper into the latest Advertising Association/Warc Expenditure Report, Suzy Young, Warc’s data and journals director, looks at the resilience of the traditional TV spot.
Suzy Young, data and journals director at Warc, examines the findings of the latest Advertising Association/Warc Expenditure Report – kicking off with a focus on the long-term changes felt by the ad industry.