Brands should remember culture is driven by and linked to both community and commerce, especially when it comes to the metaverse, says UM’s EMEA strategy chief.

Even if you think you have the answer… listen, advises UM’s EMEA strategy chief.

Ecommerce, just like marketing, requires long-term investment to yield the best long-term results.

Tom diSapia, chief strategy officer EMEA at UM offers advice for winning the battle for hearts and minds in the middle of the marketing funnel

Tom diSapia, chief strategy officer EMEA at UM contemplates the balance between progress and the blind pursuit of personalised targeting