Will Hattam was promoted to CMO in January 2015. He leads the company’s overall marketing strategy and evolution, including its continued digital development. He is responsible for the marketing function at Archant including leading the online strategy for the company's 200+ web properties. Will joined Archant as Managing Director, Archant London in December 2011, before running its magazine division, Archant Lifestyle from 2013. Prior to joining Archant Will spent five years at Bauer Media (formerly Emap PLC) initially as Managing Director, Motorcycle News and latterly as Managing Director of Bauer’s Motorcycling division. Before that Will as Marketing Director, National Newspapers.