Bauer Boosts Cover Price For Total TV Guide

H Bauer has announced a price rise for its Total TV Guide, effective from the current issue which goes on sale today, rising from 90p to 95p to become the nation’s second-most expensive TV listings title.

The premium listings magazine, which is targeted at homes with digital TV, will see its Retail Sales Value (RSV) increase to £4.6 million per annum as a result of the increase, which lifts it above BBC Magazines’ Radio Times in terms of pricing.

Explaining the price change, Julie Lavington, publishing director of H Bauer’s TV listings titles, said: “Total TV Guide has an extremely loyal audience with over 75% having bought the magazine religiously since its launched 2 years ago. The level of service we offer for both TV and radio is quite simply superb and this price increase reflects that.”

Last month saw the latest ABC consumer magazine figures released, showing Total TV Guide’s circulation in decline year on year. The title lost 10.1% year on year in the six months to June 2005, pushing its total sales figure down to 93,137. The title currently has the lowest circulation of any TV listings title.

H Bauer Publishing: 020 7241 8000 www.bauer.co.uk