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Bauer To Sell Across Three Titles
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A spokesperson at Bauer publishing confirmed to MediaTel this morning that the company has set up a new package for advertisers which involves selling across its three titles, Take a Break, Bella and TV Quick.
Elaine Luff has been appointed as group sales director of The Publishing Consultancy, which handles UK sales for Bauer. Luff will take charge of the centralised sell, which is being viewed as a surprising move for the German publisher.
Latest circulation figures (Jul-Dec 92) for the titles are:
Bella : 1,123,000 Take A Break : 1,432,764 TV Quick : 709,346
Bauer: 071 287 6886