BBC Radio 1 Increases Share And Reach

BBC Radio 1 has turned in a strong performance in the latest RAJAR figures, showing increases in both share of listening and weekly reach. The station’s share rose by 0.5% points to 10.3% and weekly reach was up by 0.9% to just under 11 million listeners. This means that Radio 1 is still the country’s most popular station, in front of BBC stations Radio 2 and Radio 4.

The national commercial stations, however, did not look quite so healthy. Virgin Radio’s reach dropped back by 6.8% to 3.3 million and its share fell 0.2% points to 2.2%. Atlantic 252’s reach dropped 10.2% to 2.1 million and Classic FM’s was down by 0.9% as it fell back below the 6 million listeners line. Share of listening dropped for all of the national stations apart from Radio 1 and Talk Radio which remained static at 1.8%.

Subscribers can access the Radio database by selecting “Radio” from the drop-down box at the top of this page.

As the RAJAR survey is now operating under a new methodology, year on year comparisons are prohibited. However, data from the period to March 1999 can be compared with this release which covers the period to June 1999. For an explanation of the new RAJAR methodology and how and when the stations report, click RAJAR – The New Methodology Explained.