BBC Shortlists Three Agencies For Planning And Buying

The BBC has shortlisted three media agencies to take forward to the next stage of its media planning and buying selection process which began in October 2006.

Mediaedge:cia, MPG, and Zenith Optimedia are the three agencies shortlisted by the Corporation.

The process is part of a formal review of the BBC’s media planning and buying account, a statutory review which is required to satisfy the BBC’s obligations under the EU Public Procurement Regulations.

The BBC will announce the successful agency by 31 March 2007, following pitch workshops with all three agencies to complete the selection process.

The media agency will be required to work across the BBC’s public service portfolio including BBC One, BBC Two, its Digital Channels, Radio Networks, and other New Media Services.

The agency will work with the BBC’s marketing department to plan and buy media space for specific marketing campaigns, and to provide market insight and analysis.

BBC: 020 8743 8000 www.bbc.co.uk