BBC Teen Drama Offers Unique Interaction

The BBC’s newest teen drama, Wannabes, is to be screened exclusively online, with a host of interactive features allowing viewers to build a rapport with the show’s central characters.

Accessible via the bbc.co.uk/teens portal, the show is set to launch in the autumn, with streaming video, animation, games and interactive elements all forming part of the show’s appeal.

Written by Ariane Sherine and Will Jewell, the show follows a young woman named Leila as she moves to Brighton, meeting a group of wannabe writers, singers and celebrities.

Running for 14 episodes, the show will build on each characters’ progress towards their ambitions of fame, with interactive features including the ability for viewers to give advice on certain situations.

The interactive elements promise feedback to the viewer in the form of a rating, depending on how much the show’s characters value them as a friend.

Explaining the show’s unique proposition, Jamie Cason, executive producer at the BBC said: “Wannabes will provide a new experience for our web audiences, combining cutting edge use of the internet with compelling drama.”

The online offering follows an increased focus by the BBC on internet video, with its recent IMP trial due to return results in the next few weeks (see BBC Enters Second Phase Of Web TV Trial), and an increasing number of shows receiving debut, or catch-up screenings via the web (see BBC Launches New Web TV Trials).

BBC: 020 8743 8000 www.bbc.co.uk