BBC Three Gets Multi-Platform Revamp

BBC Three controller Danny Cohen has unveiled plans aiming to make the channel, “Britain’s most ambitious multi-platform network – combining television and the web into a single, integrated offering”.

Key changes beginning in February include plans to simulcast all programmes on the web, regular slots for user-generated content in prime-time, and the placing of interactive ideas at the heart of programmes.

The channel is also undergoing a a rebranding with the current animated blobs and blue design making way for a new pink logo.

The multi-plaform plan will see programmes simulcast across television and the web and user generated content integrated into the peak-time schedule.

Viewers will also be able to upload clips of themselves introducing their favourite BBC Three programmes, the best of which will feature within the heart of the peak-time schedule.

Cohen said: “The thinking behind this re-brand of the channel is that we have, in effect, created a BBC Three world in which our content can move seamlessly between TV, online and mobile.

“We have a fantastic line-up of programmes and we are going to make them available wherever young people want them.”

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