BBC Worldwide Reveals Profit Rise Of 62% To £89 Million

Television audiences have been booming at the World Cup and advertisers have been

Impacts have been consistently high for each of the knock out games and evening matches in the second round Cup have been attracting consistently large audiences, with even the dull match between Ukraine and Switzerland peaking at more than 8 million viewers.

Meanwhile, Vauxhall Motors has been shown to be the biggest spender on football related press advertisements during the tournament, beating Dell and McDonalds, amongst others.

Vauxhall’s most prominent press advertisements during the competition have been those featuring the ex-referee Pierluigi Collina looking strikingly out of the page.

BBC Worldwide: www.bbcworldwide.com