Ben Milne joins Posterscope’s PSI

OOH specialist agency Posterscope has appointed Ben Milne as managing director of its international division, PSI.

Milne has 20 years under his belt at Posterscope, during which he has held roles based both in London and across a number of the agency’s international offices.

He moves into his new role from his current position as head of platforms and partnerships in APAC, where he helped to establish Posterscope in Japan and to accelerate its data and automation strategies in the region.

As well as continuing to plan outdoor advertising in international travel hubs, PSI now also provides communications solutions along the entire consumer journey for travel, which the division expects will drive its future growth.

“It is a very exciting time to be joining PSI,” Milne said.

“Global traveller numbers are at an all-time high and the environments and ways in which we can engage them across the entire journey, fuelled by data and technology, are better than ever before. I am looking forward to working with my colleagues across the globe to continue creating world class location-based marketing solutions that engage audiences throughout the global travel corridor.”

Meanwhile, Posterscope’s global president, Stephen Whyte, called Milne a “true internationalist”, adding that his connections around the agency’s international network will be an asset for PSI’s clients.

Milne takes up his new position in September, replacing James McEwan, who is leaving to pursue a new role outside of the media industry.