The latest week’s BARB viewing figures for w/e 21/3/93, show Channel 4’s Big Breakfast continuing to make inroads into mainstream breakfast viewing with its highest peak quarter hour audience since its launch in October ’92 of 1.6m; in addition the channel also achieved its highest reach figure of 8.3m.
Wkly Reach (Mon-Fri)
07-Feb
14-Feb
21-Feb
28-Feb
07-Mar
14-Mar
21-Mar
C4
6.5
7
6.9
7.3
7.2
7.7
8.3
GMTV
11.8
12
12.8
1 5
11.9
12.3
12.4
Peak Qtr Hr (Mon-Fri)
C4
1.2
1.3
1.1
1.3
1.3
1.4
1.6
GMTV
1.7
1.7
1.9
1.8
1.7
1.8
1.7
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.AcceptPrivacy policy
