Big Spenders Roused By Press And Online Ads
Newspaper and online advertising appears to have the most effect on affluent internet users in the US, according to a new report out this week.
washingtonpost.com, in conjunction with Nielsen//NetRatings, surveyed its visitors during January and found that 58% of respondents from households earning more than $100k said that newspaper ads had influenced them to make a purchase in the last six months. This compares with 55% who said they were swayed by an online advertisement.
A study of the types of products bought over the web by wealthy surfers revealed that clothes (58%), travel services (53%) and computer hardware and software (47%) were the most popular purchases.
