Bing average visit time hits eight and a half minutes

Microsoft’s new search engine, Bing, has seen its average visit time hit eight and a half minutes since its launch, according to new Hitwise data.

Bing, announced by Steve Balmer on May 28 and officially launched on June 3, saw traffic peak on its launch date, when it was the eighth most visited website in the UK, said Hitwise.

Its average visit time, said Hitwise’s Robin Goad “is half of Google UK’s number but only slightly below Yahoo! UK Search, implying that the people are actually spending time on the site and using it rather than just visiting out of curiosity”.