Blinkbox ups the ante with Netflix and LoveFilm

Tesco-owned Blinkbox is taking on rival video services such as Netflix and LoveFilm as it launches its autumn content offering.

The marketing campaign will see the UK streaming service promoted throughout Tesco supermarkets, as it claims to have ten times the number of latest blockbuster films than its two rivals.

Tesco has also confirmed that it will start selling £5, £10 and £20 cards that consumers can use to purchase content on Blinkbox.

Blinkbox COO Adrian Letts said that the company wants to help customers understand the benefits of Blinkbox by “adding some colour and theatre” in stores.

“It’s an unprecedented level of in-store commitment to a digital service,” he said.

Earlier this summer, Blinkbox reported that the addition of series three of Game of Thrones to its service boosted revenue by 632%.