Bloomberg Media brings you an audience deep-dive each month delivering focused intelligence on content engagement, consumption patterns, key takeaways and opportunities, helping you form strategies that connect your messages with deeply engaged business leaders.
Duncan Chater, managing director, Europe, Bloomberg Media, explains:
“This month we are highlighting two audiences — Technology Decision Makers and C-Suite.
“Both are experiencing a transformative expansion of responsibilities as the climate crisis, hybrid work and increased focus on wellbeing and social justice reshape the way business is done within their roles.
“Coverage of tech leaders in global media has grown by 174% in the past 5 years (source: BloombergAiQ). This reflects their more central role in finding solutions to business challenges, including consideration of ESG efforts that influence brand reputation. The C-Suite’s responsibilities have broadened too.
“These leaders are now responsible for adopting new technologies and assessing geopolitical risks, and as a result are more forward looking than ever before. On the consumer side 80% of people now expect brands to solve “society’s problems” (Edelman Trust Barometer Brand Trust Report 2020).
“The C-Suite is shifting to meet these evolving demands. Bloomberg Audience Insights are designed to help you find out what matters to these audiences in an ever changing and increasingly complex landscape by analysing their consumption habits and the topics they engage with. I hope you enjoy reading the insights and find them a useful tool that helps you connect with key audience segments.”
These timely audience insights leverage data and insights from BloombergAiQ, our proprietary audience and content analysis platform, Bloomberg Intelligence, a team of 350+ global research professionals and our Bloomberg Brand Accelerator, which to date has measured 15,000+ global decision-makers’ perceptions of 700+ brands on vision, strength, trust, relevance and familiarity.
