Bluetooth Hotspots For Wimbledon
IBM is to launch Bluetooth hotspots throughout London to enable mobile phone users to keep track of Wimbledon tennis matches.
Passers-by will be able to be updated on match scores when hotspots around Liverpool Street station and other as yet unnamed areas go live at the beginning of the Wimbledon fortnight.
This latest announcement is part of a wider campaign that will see the Wimbledon and IBM brands promoted via podcasts for the first time.
Also for the first time, fans of the tournament will be able to view a series of streamed matches online through wimbledon.org and the BBC Sport website.
The Corporation has signed a deal with Wimbledon organiser the Lawn Tennis Association to extend its rights package to include the live streaming of up to five matches, mirroring its television coverage.